50s Candy Collections

The 1950s were a remarkable time for candy! World War 2 was over and sugar for candy had returned. In the late 1940s and 1950s, candy makers were busily creating new selections – such as flavored Charleston Chews – and bringing back others. Many 1950s candies, such as Goobers and Raisinets were stars at movie theaters and drive-ins, where Americans enjoyed films at over 4,063 outdoor screens. Playing the card game bridge with friends? Bridgemix candy was the swet of choice. Need a breath freshener? Grandmothers carried hard candies in their purses just in case. Advertising also gave older candy a bump, from new Taxi-Cab themed wrappers on Abba Zabba to the advertising campaign for Good n’ Plenty, featuring Choo-Choo Charlie.