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The colors were bright, the scent alluring, and the flavors out of this world.","image":{"created_at":"2024-09-19T11:38:27-04:00","alt":null,"width":2048,"height":2017,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/Untitled-design-2023-04-19T123907.127-1_473a8e56-fd45-41fa-8de7-d821f1aae1d9.jpg?v=1726760308"}},{"id":289156464682,"handle":"70s-candy","updated_at":"2025-05-09T11:45:24-04:00","published_at":"2024-12-12T09:44:28-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"70s Candy","body_html":"\u003cdiv class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\"\u003eThe 1970s! From protest songs to disco. From bell bottoms to personal computers. A time of change, innovation, and new ventures into fun. And a Great Time for candy! Old style M\u0026amp;Ms still ruled while explosive ZotZ entered the scene. Candy jewelry, from Ring Pops to necklaces, added style to young candy lovers. And thanks to a surge of creative marketing, old style favorites become new again – THINK Tootsie Pops and the riveting question: \"How many licks does it take to get to the center of a Tootsie Roll Pop?\" Craziest of all, candy started appearing in everything from breakfast cereals to “health food” bars. DID YOU KNOW: Circus Peanuts, made in the 1880s, became the charms in Lucky Charms Cereal?\u003c\/div\u003e","image":{"created_at":"2024-12-12T09:49:40-05:00","alt":null,"width":2048,"height":2048,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/Untitled_design_-_2024-12-12T094837.965.png?v=1734014981"}},{"id":289187332138,"handle":"80s-candy","updated_at":"2025-05-09T11:40:19-04:00","published_at":"2024-12-13T09:35:02-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"80s Candy","body_html":"","image":{"created_at":"2024-12-13T09:35:00-05:00","alt":null,"width":2048,"height":2048,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/GUMMY_WORMS.png?v=1734100501"}},{"id":291189227562,"handle":"all-candy","updated_at":"2025-05-09T12:25:20-04:00","published_at":"2025-01-30T08:34:32-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ALL CANDY","body_html":""},{"id":285115678762,"handle":"gummy-candy","updated_at":"2025-05-09T12:25:17-04:00","published_at":"2024-09-19T11:36:42-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Gummy Candy","body_html":null,"image":{"created_at":"2024-09-19T11:38:44-04:00","alt":null,"width":2048,"height":1340,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/Untitled-design-2024-07-31T105554.165_bccd2a2b-9c28-4f05-8ca6-dc09ce49c8e7.jpg?v=1726760324"}},{"id":290043822122,"handle":"quick-order","title":"Quick Order","updated_at":"2025-05-09T12:25:20-04:00","body_html":null,"published_at":"2025-01-03T14:49:08-05:00","sort_order":"best-selling","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":285115547690,"handle":"retro-treats","updated_at":"2025-05-09T11:45:25-04:00","published_at":"2024-09-19T11:36:32-04:00","sort_order":"manual","template_suffix":"depict","published_scope":"web","title":"Retro \u0026 Penny Candy","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e\u003cstrong\u003eFrom the Circus Peanut of the 1800s to the Satellite Wafers of the 1950s. Variety! Memories! Delicious!!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-19T11:38:33-04:00","alt":null,"width":2560,"height":1920,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/Image-19-scaled_b6f0e6f7-b0e2-40d4-a984-8c445a3a8497.jpg?v=1726760313"}},{"id":295426359338,"handle":"retro-candy","updated_at":"2025-05-09T11:45:25-04:00","published_at":"2025-04-15T12:28:46-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Retro Candy","body_html":"","image":{"created_at":"2025-04-17T07:32:06-04:00","alt":null,"width":4032,"height":3024,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/d012120c-b13e-4d6b-a71a-b3d39470a2cd_2.jpg?v=1744889526"}},{"id":285115973674,"handle":"summer-fun","updated_at":"2025-05-09T12:25:17-04:00","published_at":"2024-09-19T11:37:01-04:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Summer Fun","body_html":null,"image":{"created_at":"2024-09-19T11:39:04-04:00","alt":null,"width":1535,"height":2048,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/Untitled-design-2022-10-20T161422.127_c8f9810d-e5bc-4118-8c5a-4346ad6ec935.jpg?v=1726760344"}}]
AS SEEN ON - Jeopardy!, History Channel, PBS, Atlas Obscura, New York Times, NPR, Ologies, WBUR, Delish, Food Network Magazine, Wall Street Journal, Huff Post, CNN, Tasting Table, Gastro Obscura, Voice of America, Daily Mail UK, Oxford University Press, Pittsburg Post, Southern Living...
We know you have lots of questions about gummy candy - one of the most popular retro candies, with a truly old-time candy history. FAR OLDER than what most people think. So, here goes... (Susan provided some of the information that follows to Smithsonian Magazine, for a recent article. You may have seen it there!)
When were gummy candies invented?
Gummy bears were the first "gummy" candy, made in 1922 in Germany. BUT - the basis of the gummy bears goes back much further than that. Gummy bears, and all gummy based candy, likely started with Turkish delight - first sold around 900 CE as a medicine in the Arabic apothecaries. In the 1700s, a Turkish sultan fell in love with the sweet and word traveled around the world where it was widely enjoyed. Why was Turkish delight a medicine? One important reason: it contained sugar, seen then, as now, to ease sore throats. The original Turkish delight did not contain gelatin, unlike the gummy candy of today. People love the Turkish delight for the same reasons they love gummy candy - a smooth texture and sweet flavor, fruity flavor.
What are some of the early gummy candies?
Early versions of gummy candy started with such selections as gum drops which originated in the early 1800s and was inexpensive and widely popular. In the 1860s, someone in Boston put a sugar coating on the delight and was likely sent it to the Union soldiers. That became known as the “jelly bean.” Later, in the 1970s, a candy salesman, David Klein, invented another kind of jelly bean, which he called "Jelly Belly."
Why were the first gummies shaped like bears?
German candy-maker Hans Riegel, the first known person to use the gummy concoction, loved the dancing bears popular in the 19th and early 20th centuries at festivals and other events. So, he decided to create a candy version. Hence the bear shape. The original company, started by Reigel, was called "Haribo."
Why were gummy candies called "gummy"? They're not made of chewing gum.
OK - so, "gummy." The word was based on the candy's texture, which Riegel considered much like rubber. The German word for “rubber” translates into - yes! - “gummy.”
What happened to the Haribo during World War II?
Haribo survived the war although, although the company states they suffered hardships such as workforce issues, which diminished from 100 to 30 workers. Over the years, many questions have arisen as to those workers, with speculation that they were forced labor. The company denies the accusation. Records indicate that the company supplied German troops with gummy bears and that two of Riegel's sons, fighting for the Third Reich, were captured by allied forces.
So many companies make gummy bears these days! How do I know the best brand to buy?
Plenty of other companies have risen up over the years, making a variety of gummy candies. With growing competition for gummy bear sales, Haribo changes the candy's name to "Gold Bear" and added a gold logo to distinguish it from other brands. Is one bear different from the other? Hard to say. With so many bear sizes, not to mention ingredients (think: cannabis), it's hard to say.
The selection of shapes and sizes has varied wildly, as well, creating a remarkable range of choices. Best idea - try them all. We have gummy sharks, gummy eggs, gummy army soldiers, gummy frogs...and a vegan variety made in Sweden - Swedish Fish. You never know what's ahead!
Allergen Disclaimer: Please note that our products are made in a facility that processes peanuts, tree nuts, dairy, soy, and wheat. While we take precautions to prevent cross-contamination, we cannot guarantee that our products are allergen-free.
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The Sweet Journey Through Time Starts Here!
True Treats is the only historically accurate candy store in the world, bringing the past to life through researched sweets, teas, syrups, and more. Every product is rooted in history, telling the story of how people from all walks of life enjoyed treats through time. Leading this effort is Susan, a nationally recognized candy historian, researcher, and author who appears regularly on TV, radio, and in major publications. With over 40 years of experience, she has written ten books and founded True Treats to share the fascinating history of candy in a fun and delicious way. Susan’s work uncovers the surprising origins of America’s favorite sweets, from ancient uses of sugar to the candies of the 1900s. Through True Treats, Susan makes history an interactive experience, allowing customers to taste the past while learning the stories behind every bite.