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Made in Sweden in the 1970s, the ever-popular Swedish Fish are the first vegan gummy candy in recent history. The origin of the Swedish Fish is the Turkish delight made in the year 900. That, too was vegan and…delicious. Comes in a recyclable 6-ounce bag with the story on the label.
Product Details
Size: 4 ounces in a 3x6" bag
SUGAR, INVERT SUGAR, CORN SYRUP, MODIFIED CORN STARCH, CONTAINS LESS THAN 2% OF CITRIC ACID, WHITE MINERAL OIL, NATURAL AND ARTIFICIAL FLAVOR, RED 40, CARNAUBA WAX.
Allergen Disclaimer: Please note that our products are made in a facility that processes peanuts, tree nuts, dairy, soy, and wheat. While we take precautions to prevent cross-contamination, we cannot guarantee that our products are allergen-free.
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100% Authentic Historic Candy The ONLY research-based historic candy company in the U.S., proudly offering genuine historical candies with the story of each
The Sweet Journey Through Time Starts Here!
True Treats is the only historically accurate candy store in the world, bringing the past to life through researched sweets, teas, syrups, and more. Every product is rooted in history, telling the story of how people from all walks of life enjoyed treats through time. Leading this effort is Susan, a nationally recognized candy historian, researcher, and author who appears regularly on TV, radio, and in major publications. With over 40 years of experience, she has written ten books and founded True Treats to share the fascinating history of candy in a fun and delicious way. Susan’s work uncovers the surprising origins of America’s favorite sweets, from ancient uses of sugar to the candies of the 1900s. Through True Treats, Susan makes history an interactive experience, allowing customers to taste the past while learning the stories behind every bite.
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History of Swedish Fish
Swedish Fish have become a beloved candy since their introduction in the 1970s. Originally produced in Sweden, these chewy, gummy treats were designed to look like fish and were marketed as a favorite among children and adults alike. Their unique flavor and texture have allowed Swedish Fish to maintain popularity in the candy market for decades, capturing the hearts of many with each delicious bite.
The concept behind Swedish Fish was to create a candy that was not only enjoyable but also vegan, making it a rare option during a time when many gummy candies contained gelatin. This innovation helped position Swedish Fish as a notable alternative within the candy landscape and led to its rise as a classic confection. Today, they are a staple for gummy candy lovers and can be found in various places, ranging from convenience stores to specialty candy shops.
Benefits of Choosing Vegan Candies
Vegan candies like Swedish Fish offer a unique appeal for those who are looking for dairy-free or gelatin-free treats. This allows consumers with dietary restrictions or those who follow a vegan lifestyle to enjoy candies without compromising their values. Furthermore, opting for vegan options can introduce a variety of flavors and textures that may be overlooked in traditional confections.
Additionally, as awareness of sustainability increases, more people are seeking out vegan products to reduce their environmental impact. Many vegan candies utilize plant-based ingredients, which can be less taxing on the planet compared to those made from animal products. Choosing vegan options, such as Swedish Fish, not only satisfies a sweet tooth but also aligns with a growing demand for ethical eating practices.
Exploring More Flavorful Varieties
In addition to the classic Swedish Fish flavor, several companies have embraced the popularity of this candy by introducing a variety of exciting new flavors. From sour to tropical twists, these new iterations are designed to appeal to diverse palates, ensuring that there is a Swedish Fish for everyone. This expansion of flavors showcases the adaptability of this beloved candy, inviting fans to explore new taste experiences.
As consumers continue to seek unique candy options, it's likely that more innovative flavors of Swedish Fish will be developed in the future. Limited edition flavor releases can also stir excitement among candy enthusiasts, making them eager to try new variations. These trends not only keep Swedish Fish relevant but also cater to the ever-changing tastes of candy lovers around the world.
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