[{"id":289156464682,"handle":"70s-candy","updated_at":"2025-12-04T07:14:53-05:00","published_at":"2024-12-12T09:44:28-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"70s Candy Collections","body_html":"\u003cdiv class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\"\u003eThe 1970s! From protest songs to disco. From bell bottoms to personal computers. A time of change, innovation, and new ventures into fun. And a Great Time for candy! Old style M\u0026amp;Ms still ruled while explosive ZotZ entered the scene. Candy jewelry, from Ring Pops to necklaces, added style to young candy lovers. And thanks to a surge of creative marketing, old style favorites become new again – THINK Tootsie Pops and the riveting question: \"How many licks does it take to get to the center of a Tootsie Roll Pop?\" Craziest of all, candy started appearing in everything from breakfast cereals to “health food” bars. DID YOU KNOW: Circus Peanuts, made in the 1880s, became the charms in Lucky Charms Cereal?\u003c\/div\u003e","image":{"created_at":"2024-12-12T09:49:40-05:00","alt":null,"width":2048,"height":2048,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/Untitled_design_-_2024-12-12T094837.965.png?v=1734014981"}},{"id":291189227562,"handle":"all-candy","updated_at":"2025-12-04T08:57:59-05:00","published_at":"2025-01-30T08:34:32-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Old Fashioned Candies","body_html":""},{"id":285115973674,"handle":"summer-fun","updated_at":"2025-12-04T07:14:55-05:00","published_at":"2024-09-19T11:37:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Everyday Fun Candy Collection","body_html":"","image":{"created_at":"2024-09-19T11:39:04-04:00","alt":null,"width":1535,"height":2048,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/Untitled-design-2022-10-20T161422.127_c8f9810d-e5bc-4118-8c5a-4346ad6ec935.jpg?v=1726760344"}},{"id":290043822122,"handle":"quick-order","title":"Quick Order","updated_at":"2025-12-04T12:51:50-05:00","body_html":null,"published_at":"2025-01-03T14:49:08-05:00","sort_order":"best-selling","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":285115547690,"handle":"retro-treats","updated_at":"2025-12-04T07:14:55-05:00","published_at":"2024-09-19T11:36:32-04:00","sort_order":"manual","template_suffix":"retro-penny-candy","published_scope":"web","title":"Retro \u0026 Penny Candy Collections","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e\u003cstrong\u003eFrom the Circus Peanut of the 1800s to the Satellite Wafers of the 1950s. Variety! Memories! Delicious!!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","image":{"created_at":"2024-09-19T11:38:33-04:00","alt":null,"width":2560,"height":1920,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/Image-19-scaled_b6f0e6f7-b0e2-40d4-a984-8c445a3a8497.jpg?v=1726760313"}},{"id":285115482154,"handle":"1900s","updated_at":"2025-12-04T07:14:55-05:00","published_at":"2024-09-19T11:36:27-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Retro 1900s Candy Collections","body_html":"\u003ch5\u003eThe rise of candy we know today - from Candy Bars to Sponge Candy.\u003c\/h5\u003e\r\nThe 20th century launched an unprecedented age of candy made for kids, sent to soldiers at war, and reflecting everything from Prohibition to the Cold War. The colors were bright, the scent alluring, and the flavors out of this world.","image":{"created_at":"2024-09-19T11:38:27-04:00","alt":null,"width":2048,"height":2017,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/Untitled-design-2023-04-19T123907.127-1_473a8e56-fd45-41fa-8de7-d821f1aae1d9.jpg?v=1726760308"}},{"id":295426359338,"handle":"retro-candy","updated_at":"2025-12-04T07:14:55-05:00","published_at":"2025-04-15T12:28:46-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Retro Candy Collections","body_html":"","image":{"created_at":"2025-04-17T07:32:06-04:00","alt":null,"width":4032,"height":3024,"src":"\/\/truetreatscandy.com\/cdn\/shop\/collections\/d012120c-b13e-4d6b-a71a-b3d39470a2cd_2.jpg?v=1744889526"}}]
For years, kids had to plunge their hands into a box of Lucky Charms to retrieve those tasty marshmallow-ish bits, officially called marbits. But with sugar charms they can now open a bag and enjoy the tasty little bits in bright colors…Not exactly the kind in the cereal box…but close enough. The taste isn’t exactly a marshmallow either, but it does melt in your mouth!
Product Details
Size: 2 ounce in a 4x6" bag
Sugar, Modified Food Strach, Corn Syrup, Dextrose, Contains Less Than 2% of Gelatin, Artificial Color (Red #40, Yellow #6, Yellow #5, Blue #1), Sodium Hexametaphosphate, Artificial Flavor, Natural Flavor.
Allergen Disclaimer: Please note that our products are made in a facility that processes peanuts, tree nuts, dairy, soy, and wheat. While we take precautions to prevent cross-contamination, we cannot guarantee that our products are allergen-free.
Historical Insights
In the early 1960s, in Minneapolis, Minnesota, home to the Mall of America, Mary Tyler Moore, Jesse Ventura, and the Artist Formerly Known as Prince, came a star of its own, Lucky the Leprechaun. Lucky’s very existence rested on the controversial circus peanut and an event that occurred yes, right there, not only in Minnesota but at the General Mills’ campus, on the street named for another made-up mascot, Betty Crocker Drive. It was there that General Mills’ managers instructed their product developers to come up with a new cereal using either the company-made Wheaties or Cheerios. The cereal had to be unique, marketable, and kids had to love them.
Hard at work, product developer John Holahan got an idea. He took some of his favorite candies, Brach’s circus peanuts, chopped them into pieces and put them into a bowl of Cheerios. Eureka. They were amazing. Or anyway, kids would think they were amazing. Whatever they were, they were, the company gave them shapes, colors, and an abbreviated name, going from “marshmallow bits” to “marbits,” which may sound scientific but are really just marshmallows – a bit hard, a bit gritty on the teeth.
So how did the scientific-ish marbits transform into “Charms”? Evidently, one of General Mills advertising consultants mentioned something about charm bracelets, possibly in passing. “Why not call them charms?” the GM execs asked. Marshmallow charms that were “magically delicious?” or something to that effect. The charms were also magically morphing into newer and newer iterations such as Blue Diamonds, Swirled Whales, and tiny little Eiffel Towers.
The changes brought an uptick in sales, regardless of how removed they were from Lucky the Leprechaun, who was more Irish than French and more old-timey than swirled.
-From Susan’s book “Fun Foods of America”
Shipping
📩 Check Your Email for the Tracking Number! 📩 📢 B2B orders may take longer to ship than estimated
Please allow 3-5 business days for processing new retail orders. Many of our products are hand-made and assembled, so some orders may experience some delays depending on availability. Most orders are shipped within 5 business days. If you have any questions or concerns about your order please reach out to us.
True Treats is the only historically accurate candy store in the world, bringing the past to life through researched sweets, teas, syrups, and more. Every product is rooted in history, telling the story of how people from all walks of life enjoyed treats through time. Leading this effort is Susan, a nationally recognized candy historian, researcher, and author who appears regularly on TV, radio, and in major publications. With over 40 years of experience, she has written ten books and founded True Treats to share the fascinating history of candy in a fun and delicious way. Susan’s work uncovers the surprising origins of America’s favorite sweets, from ancient uses of sugar to the candies of the 1900s. Through True Treats, Susan makes history an interactive experience, allowing customers to taste the past while learning the stories behind every bite.
