You’ll Never Guess the Sugar Daddy’s Original Name…

The Sugar Daddy is a caramel-lovers dream, all caramel, nothing but caramel. Believe it or not, the caramel Sugar Daddy was first made in 1927, under the improbable name of the “Papa Sucker.” Fortunately, candy-maker James O. Welch Co. changed the name.

Sugar Daddies, Sugar Mamas, & Sugar Babies!

After the name change, the chocolate-covered Sugar Babies and Sugar Mama were added. The decision highlights the role marketing was playing in commerce – by creating a “family” of candies, customers could buy the whole set… or at least consider it with every purchase. James O. Welch Co. also made such notables as the Junior Mints. One of the two brothers who founded the company left and helped start the John Birch Society.

Check out these videos from Candy Historian Susan Benjamin on Sugar Daddies!

Part 2