Fizzy and fun, the SweeTarts have been a favorite candy since the 1960s. This collection comes in foil-lined rolls, three in all. The candy still has the familiar taste of the candy it evolved from...yet few people know what it is. Answer: the Pixy Stix. The makers of Pixy Stix had a problem. The candy had been popular since the early 1930s, and 30 years later kids still loved them...too much. The sugar powder got all over their good school clothes and mothers wrote and called complaining. "Make them neater!" they demanded. And so the company obliged them, coming up with a new candy called "SweeTarts."