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Rice Krispies would not exist were it not for the company’s mascots – Snap, Crackle and Pop! Made by illustrator Vernon Grant, starting with Snap, in 1933, and followed by Crackle and Pop, in 1939, the gnomes created a marketing wave that would not stop… Even the Rolling Stones recorded an advertisement in 1963! Anyway, in 1939 Mildred Day, a leader in the Campfire Girls and an employee in Kellogg Home Economics Department, developed the idea of creating Marshmallow Rice Crispy Squares. The concept was based on a 1916 recipe for “Puffed Rice Brittle.” During that time, Campfire girls were also selling “Campfire Marshmallows” and the fit worked.
A few years later, Kellogg’s put the recipe on the back of the cereal box, trademarked the name and it became the go-to for birthday parties and other fun events. Jump ahead about 50 years and the treats became pre-made, sold at supermarkets and everywhere else…under the original and new names. Our marshmallow treats are hand-dipped with chocolate using a turn-of-century recipe. Delicious. Try ours…chocolate covered. How could you go wrong.