Free Shipping on Orders over $50

Shop Now

Candy… It’s More Important Than You Think!

To truly appreciate the importance – yes, importance – of candy, we have to look at the importance of fun. The idea of fun seems simple… we enjoy ourselves! And fun should be simple, but like everything else, it isn’t. Americans have a difficult time accepting and, even, enjoying fun without an overlay of guilt or the need to justify that having fun, in that particular instance, is okay. We compartmentalize fun in increments of time such as that paltry break, or vacation time, or the odd festive occasions such as a wedding.

Puritans – Our Anti-Fun Ancestors

This ethos is brought to you by the Puritan aka Protestant ethic from which our nation was founded: work, discipline, and adherence to strict laws of behavior were more than a good idea. They were the difference between the likelihood of being one of God’s Elect, meaning you would be gifted with eternal life, or not. Many consider capitalism, the bedrock of our economic system, a product of the Puritan work ethic: make money and reinvest the money you have made into making more money and – by the way – borrow money to make money which you pay back by making money to make more money…

All Work & No Play…

Of course, some fun events offer hard work-related perks. For kids, playing games such as soccer or baseball is fun and that’s the primary reason they do it. Other perks include a stronger, healthier body thanks to all that running around, and skills such as being a team-player or developing a competitive nature, both of which, I must add, make them better workers and make their parents ever happier that they’re doing it.

Conversely, many people have fun at work. But even these activities, aren’t fun per se. There’s a difference. We have fun doing them, yes, but we don’t do them just because they’re fun. These activities are justifiable and manageable, with an end-result which is not to have a great time.  Not that there’s anything wrong with these activities. I for one, can testify to their importance – I love work. Even writing this blog makes me happy!

So, What is Fun?

Fun, the opposite of work – it’s something we do simply because we enjoy it. Going to parties – fun. Going to plays, movies – fun. Carnivals and fairs – fun. The beach, a cabin in the woods, a vacation, any vacation, fun, fun, fun. Candy? Oh yeah, fun. The quintessential embodiment of fun. That being the case – when it comes to candy, we’re suspicious.

And Now… A Slice of Reality…

Here’s the reality: we need fun. Just about any health care worker from a massage therapist to a surgeon knows that a positive attitude, a sense of joy or well-being keeps the surgical knife away. And should the worst happen, it makes the bumpy road to recovery that much faster. The world of thinking, i.e., books, articles, and blogs, are avalanched with messages about the power of positive thinking, the importance of de-stressing, and thousands of ways to help yourself feel good.

Retro Hard CandiesAs for candy-fun, here are a few reality checks:

  • Depending on the source, candy accounts for roughly 10% of the calories and sugar we ingest. The rest comes from those other things we eat where we don’t feel guilty.
  • We know that candy is a fun-food and, like fun, we modulate. We enjoy it in predetermined quantities. No one actually eats a full meal of candy. No one. Even kids.
  • Candy contains sugar. We know this. That’s the problem with candy… we think. The problem isn’t sugar – it’s too much sugar. See above. THEN, see below.
  • Our bodies need sugar. Without sugar we die. The first taste we have as humans is mother’s milk and all its nourishing sugar. When babies are in pain, the get an IV or dropper of sugar to ease the pain. As people get older and head for natural death, the flavor they can taste as other flavors fade is sweetness. Hence their love of – yes – candy.
  • Candy benchmarks some of our happiest moments. Think Christmas. Think – Easter. Think birthday parties and birthday giftsgummies for kids, sumptuous truffles for the grown-ups. Think gifts of chocolate on how many other happy occasions?
  • Candy is a visceral holder of memories. I don’t have to tell you – those retro candies you love. The Bit O’ Honey, hard candies, chocolate bars, even jelly beans. Mostly everyone has a memory of the parent, teacher, grandparent, friend, who enjoyed them.
  • Candy gives us a break from the effort of hard work. THINK: candy bowls at work. You stop. Relax. Enjoy. Portions so small you don’t even feel guilty. LIFE IS GOOD!

Still Feel Bad About Feeling Good When It Comes to Candy?

Psychology today offers up these additional advantages. This is but a summary – you can get the full story here: The Superpowers of Candy | Psychology Today

  1. People who regularly eat candy live longer than those who don’t according to a multi-decade study from the Harvard School of Public Health.
  2. A shot of sugar can restore your willpower. Studies show that consuming sugar makes people persevere longer on difficult task, better able to focus, and more likely to delay gratification.
  3. Chewing gum can improve your mood, reduce stress, increase your mental focus, and block pain. The act of repetitive chewing shifts the state of your brain… Areas related to attention and self-control become more active, while areas related to stress and pain processing become less active. Chewing gum also seems to increase serotonin levels… chewing Teaberry Gum, Black Jack Gum, or Beemans Gum can improve your mood!
  4. Chocolate may decrease your risk of cardiovascular disease. The National Heart, Lung, and Blood Institute (NHLBI) Family Heart Study analyzed the chocolate habits of 4970 participants aged 25-93 years. Those who regularly consumed chocolate had a lower risk of heart disease, and higher “doses” resulted in greater protection. Those who ate chocolate five or more times a week were 60% less likely to have heart disease.
  5. Cotton candy can help you grow new blood vessels…. A finding of researchers at Cornell University and Cornell Medical Center. Amazing!

Need Help Finding the Candy That’s Right For You?

You know where to go! Tested and proven for thousands of years! Love retro? We’ve got you covered.